Our developers take pride in maintaining high standards and robust systems. Not only is the codebase world class, but we prioritize minimizing technical debt to ensure long-term scalability. At Elegant Seagulls, our developers have an eye for design and pay attention to the details that elevate user experience.
Beyond delivering sound infrastructure and code, our team specializes in building immersive websites with stunning visuals and engaging experiences. We collaborate closely at every project stage to ensure technical viability and creative excellence. Additionally, we can incorporate advanced features such as localization, personalization, and robust search experiences to enhance functionality.
Clients
Our Process
Development is what brings an incredible design into reality. So, we include our developers early in your project and take pride in finding elegant solutions to make out-of-the-box ideas not only possible, but performant.
Content modeling with selected CMS
Using the information architecture and UX direction, we define the data structure and content model needed for the project. Once the content model is finalized, we set up workflows for development, staging, and production environments. GitHub is our preferred platform for issue tracking and repository management. This stage also involves integrating third-party tools like Algolia, IMGIX, HubSpot, Marketo, and others as required.
Frontend development and integration
We translate visual designs into clean, manageable front-end code, reducing technical debt and providing clear documentation for future handoffs. This step includes implementing responsive design, accessibility, and SEO best practices. We also sync up necessary integrations allowing content migration to begin before development is complete. Toward the end of this phase, we add motion enhancements and final polish.
QA testing, UA testing, deployment, maintenance and training
We rigorously test all integrations to ensure data flows seamlessly between the CMS and front end. Comprehensive device and browser testing ensures a smooth experience across platforms. After internal testing, we involve all project stakeholders to confirm everything is ready for launch. Post-launch, we offer ongoing support as needed. If we’re not maintaining the site, we provide thorough training to ensure your team feels confident managing.
Offerings/Expertise
Headless CMS
A headless CMS separates content management (backend) from the frontend display, offering flexibility and customization. This approach is ideal for projects requiring multiple front-end platforms (e.g., mobile apps, websites, digital displays) while centralizing content management. Many of our clients prefer a headless CMS for its security and compliance benefits.
WordPress
WordPress is a powerful and highly extensible CMS. With over a decade of experience, we’ve built numerous scalable sites using WordPress, leveraging its flexibility to meet complex client needs.
Webflow
As certified Enterprise Webflow developers, we specialize in using this CMS to bring projects to market faster. While Webflow offers incredible speed and ease, it’s not a one-size-fits-all solution; it’s best suited for clients willing to sacrifice some customization and flexibility.
Shopify
With a decade of experience building custom Shopify themes, we can either use the Dawn theme as a base or go fully headless, depending on your needs. Shopify remains our favorite e-commerce platform, continually improving and offering a seamless experience for both businesses and customers.
Accessibility Best Practices & Remediation
We ensure websites are accessible to all users, including those with disabilities, by following WCAG 2.2 best practices. Our developers identify and address issues such as non-text content, navigation challenges, and poor contrast, ensuring compliance with accessibility guidelines. We also partner with third-party validators if needed to achieve formal letters of conformance.
Marketing Automation Integration
We integrate marketing automation tools like Marketo, Hubspot, and Mailchimp into your CMS platform. With our expertise, we can often generate complex forms with just the form ID, saving you time and effort.
Tracking/Reporting (GA4, Adobe & others)
We seamlessly integrate tracking and reporting tools such as GA4 & Adobe Analytics. Whether you need top-level integration or a more tailored solution such as custom event tracking, we’ll ensure your data is accurately reported.
Localization & Regionalization
Our team is experienced in the deployment of localized and regionalized content via applicable CMS tools.
