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upperhand

Upper Hand Brewery A Beer By Bells

Bells Brewery started a new brand exclusive to the Upper Peninsula. They reached out to us to create a new look and feel for their unique take on craft brew.

sixpack
lager

It was important to maintain a "local" feel so we grabbed inspiration from vintage magazines, historic visuals, and the unique culture of the Upper Peninsula. The brand needed to not only look great on shelves but also appeal to craft brew enthusiasts. This beer is "brewed for the north" and we maintained that experience through the look of the packaging.

upperhand
labels
We were able to create visuals that allow us to update new flavors and styles accordingly. Texture, color, and layers are all important in developing each individual beer's story within the family of Upper Hand Brewery.

Launch Site
upperhand
"We approached Elegant Seagulls to help us create branding for Upper Hand Brewery in Escanaba that captured the look, feel, and spirit of the Upper Peninsula. They did an excellent job at transforming our visions into a cohesive brand. We ended up with something that totally surpassed any expectations we had for the final product."

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