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Peak Design reconnected with Elegant Seagulls to refresh their existing e-commerce experience. Their goals were to emphasize user lifestyle through photo and video while highlighting a greater range of product offerings. The overall customer experience was significantly improved by including product/device sorting, an advanced comparison tool, and refined buying features.

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Utilizing a modular layout and flexible mindset we allowed for a variety of content types and pre-order buzz. Translating the robust content across multiple devices was crucial to the success of this site. Like the Flying Wallendas we tried to find balance between storytelling and conversions.

Launch Site
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Adam Saraceno "The new site has been freaking fantastic. Customers love it. The industry loves it. It's an incredible platform that is taking our branding and direct sales to the next level."
Launch Site
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