Last week Elegant Seagulls and Peak Design celebrated the launch of  www.peakdesignltd.com.  Peak Design originally released their Capture Camera Clip System in May 2011 quickly followed by a Kickstarter campaign in July.  The campaign received an overwhelming number of backers, allowing Peak Design to exceed their $10,000 funding goal by 300%.

With a growing demand for the Capture Camera Clip System, Peak Design contacted Elegant Seagulls to make a big splash on the web.  Their goals: an enhanced brand image, improved user experience, streamlined checkout and a site that would resonate with their target audience – the active photographer.

Read More

From nine-year-olds looking to drive change to large companies that want to engage with their customers, everyone seems to have a blog these days. While contributing to a blog can be time consuming, if you do it right, the benefits of tapping into this online phenomenon are endless. Whether you’re looking to improve you current blog or have yet to get started, read below for a few tips that will help you get on the right track.

Read More

Social media has come a long way since the launch of Myspace in 2003. From Facebook to Twitter to Pinterest, social media sites are continuously evolving, attracting more users and offering greater capabilities.  Recent studies indicate that online users spend nearly 23% of their time on social media and blogging sites. That’s more than e-mail (7.6%), search (4%) and online gaming (9.8%) combined.  It’s no wonder why social media has made it’s way into the marketing mix.  For many businesses entering the social media game can seem like a daunting task.  Whether you’re feeling a bit overwhelmed or just trying to refine your strategy, read below for a few social media survival tips, intended to help you keep you’re brand afloat.

Read More

As I’ve mentioned in the past, the more relevant your ads and keywords are to a user search query, the more likely your paid search campaigns are to drive results.  Today I’m going to touch on the power of negative keywords, another tool that advertisers can leverage to increase relevancy.

Read More

This week Google announced changes to the matching behavior of phrase and exact match keywords in Adwords. You’re might wondering, what does that mean? Before diving into the changes let’s first focus on the basics. When running paid search campaigns on Google Adwords, you have various match types available to you, including: broad match, modified broad match, phrase match, exact match and negative match.  Read More

So you’ve decided that you’re interested in leveraging paid search to promote your brand, product or service.  Upon logging into Adwords or adCenter you’ll be prompted to create your first campaign.  Once you’ve done so you may be tempted to start listing every relevant keyword that you can possibly think of into a single ad group.  Stop.  Before you go any further let’s talk about the importance of developing a refined campaign structure prior to launch.

Read More

Today marks an important day in Elegant Seagulls history.  Our first full-page spread in the local newspaper.  If you live in the area be sure to pick up a copy of the Mining Journal, where you’ll find us featured on the first page of the City Development section (F-1).
Read More

Are you tired of waiting for your SEO efforts to pay off?  Are you looking for an affordable way to reach more customers online?  Do you have new product or promotion that needs attention?  If you’re nodding your head, search engine marketing might be your answer.  Search engine marketing, also referred to as paid search, PPC or SEM, is one of the various options available to advertisers looking to reach their customers in today’s digital world.  Though launching a paid search campaign is easy, getting it right requires some practice and a lot of refining.  Through a series of blog posts Elegant Seagulls will provide you with all of the information that you need to dominate the world of search, but first things first.  Before we start talking about match types, tailored ad copy and location targeting let’s answer the fundamental question.  What is search engine marketing?

Read More

March 30th is fast approaching, meaning that if you haven’t already converted your Facebook fan page to the new Timeline format, Facebook is going to do it for you. Ready or not, here Timeline comes. In preparation for the upcoming transition here are a few insights to get your fan page ready to rock the social media scene:

Read More

The Elegant Seagulls team continues to grow, not only in size but also in capability.  Allison Cherrette, our latest full-time addition, recently joined us after gaining a wealth of corporate marketing experience in the Pacific Northwest.  From online advertising to offline marketing campaigns.  From copywriting to training programs.  From the United States to Colombia.  Allison’s marketing expertise is vast, allowing us to better help our customers succeed.  In addition to our existing services, Elegant Seagulls is now your source for search engine marketing, integrated marketing programs, social media, data analytics and more.

Read More