As I’ve mentioned in the past, the more relevant your ads and keywords are to a user search query, the more likely your paid search campaigns are to drive results.  Today I’m going to touch on the power of negative keywords, another tool that advertisers can leverage to increase relevancy.

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This week Google announced changes to the matching behavior of phrase and exact match keywords in Adwords. You’re might wondering, what does that mean? Before diving into the changes let’s first focus on the basics. When running paid search campaigns on Google Adwords, you have various match types available to you, including: broad match, modified broad match, phrase match, exact match and negative match.  Read More

So you’ve decided that you’re interested in leveraging paid search to promote your brand, product or service.  Upon logging into Adwords or adCenter you’ll be prompted to create your first campaign.  Once you’ve done so you may be tempted to start listing every relevant keyword that you can possibly think of into a single ad group.  Stop.  Before you go any further let’s talk about the importance of developing a refined campaign structure prior to launch.

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Today marks an important day in Elegant Seagulls history.  Our first full-page spread in the local newspaper.  If you live in the area be sure to pick up a copy of the Mining Journal, where you’ll find us featured on the first page of the City Development section (F-1).
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Are you tired of waiting for your SEO efforts to pay off?  Are you looking for an affordable way to reach more customers online?  Do you have new product or promotion that needs attention?  If you’re nodding your head, search engine marketing might be your answer.  Search engine marketing, also referred to as paid search, PPC or SEM, is one of the various options available to advertisers looking to reach their customers in today’s digital world.  Though launching a paid search campaign is easy, getting it right requires some practice and a lot of refining.  Through a series of blog posts Elegant Seagulls will provide you with all of the information that you need to dominate the world of search, but first things first.  Before we start talking about match types, tailored ad copy and location targeting let’s answer the fundamental question.  What is search engine marketing?

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March 30th is fast approaching, meaning that if you haven’t already converted your Facebook fan page to the new Timeline format, Facebook is going to do it for you. Ready or not, here Timeline comes. In preparation for the upcoming transition here are a few insights to get your fan page ready to rock the social media scene:

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The Elegant Seagulls team continues to grow, not only in size but also in capability.  Allison Cherrette, our latest full-time addition, recently joined us after gaining a wealth of corporate marketing experience in the Pacific Northwest.  From online advertising to offline marketing campaigns.  From copywriting to training programs.  From the United States to Colombia.  Allison’s marketing expertise is vast, allowing us to better help our customers succeed.  In addition to our existing services, Elegant Seagulls is now your source for search engine marketing, integrated marketing programs, social media, data analytics and more.

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Danielle Pemble (a good friend of Elegant Seagulls) recently opened a new business in Marquette called Glow Photo Studio. They will be offering photography services and also large format printing. We have already used their services for a handful of banners and prints. Make sure to check out their newly launched website and storefront.

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Eventipty was recently featured in article by Schipul.com titled “Six Beautiful & Current Trends in Web Design”

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New Nest:
We’ve migrated to a new and improved nest. We are now located at 100 N. 3rd Street, Marquette.

New Bird:
With a larger nest, we’ve added to the Elegant Seagulls flock. Allison Cherrette, a Marquette native, joins us from Seattle where she worked for IT companies such as Microsoft. From search engine marketing to sales force enablement, she acquired experience and expertise implementing programs for top-tier clients such as Hilton, Travelocity, Hewlett Packard and Netflix.

New Flying Techniques:
With our new bird and upgraded nest, we are pleased to offer new services to our valued customers. In addition to creative web and graphic design, e-commerce, and branding services, Elegant Seagulls now offers a full range of marketing strategies including search engine optimization, consulting, and social media programs.

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